Website Privacy Policy

Tier1 Optimal Inc. (the "Company," "we," "our," or "us") respects your privacy. This Website Privacy Policy describes how we collect, use, and disclose personal information when you visit our website at www.tier1optimal.com (the "Website"). This policy applies to Website visitors and prospective patients. It does not apply to personal health information collected in the course of providing clinical services, which is governed by our Clinic Privacy Statement in accordance with the Personal Health Information Protection Act, 2004 (PHIPA).

1. Information We Collect

We may collect the following types of personal information through the Website:

• Contact information: name, email address, phone number, city, and province when you submit a contact form or inquiry.
• Technical information: IP address, browser type, device information, and pages visited, collected through cookies and analytics tools.
• Communication content: messages or inquiries you send to us through Website forms or email.

2. How We Use Your Information

We use your personal information to:

• Respond to your inquiries and provide requested information.
• Communicate with you about our services, including follow-up on inquiries.
• Analyze Website usage and improve our Website and services.
• Send marketing communications (only with your consent, and you may opt out at any time).
• Comply with legal obligations.

3. Cookies and Analytics

The Website uses cookies and similar technologies to collect technical information and improve your browsing experience. Cookies are small text files stored on your device. You may configure your browser to reject cookies, but doing so may affect the functionality of the Website.

We may use third-party analytics services (such as Google Analytics) to understand how visitors use the Website. These services may collect information about your visits, browsing history, and device. Please review the privacy policies of these third-party services for details.

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service providers who help us operate the Website, process inquiries, or deliver communications (e.g., hosting providers, email platforms, analytics tools), bound by confidentiality obligations.
• Legal and regulatory authorities when required by law, court order, or to protect our legal rights.
• Successor entities in the event of a merger, acquisition, or sale of all or part of our business.

5. Your Rights

You have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Withdraw consent for marketing communications at any time.
• Request deletion of your personal information (subject to legal retention requirements).

To exercise any of these rights, please contact us using the information in Section 10.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. However, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security but continuously work to maintain appropriate protections.

7. Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, or as required by law. If you have made an inquiry and do not become a patient, we may retain your inquiry information for a reasonable period for follow-up purposes or to demonstrate compliance with legal requirements.

8. Children's Privacy

The Website is intended for adults. We do not knowingly collect personal information from children under the age of 18. If we become aware that we have collected information from a child under 18, we will delete that information.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The most current version will be posted on the Website with a revised "Last Updated" date. We encourage you to review this policy periodically.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

You also have the right to contact the Office of the Privacy Commissioner of Canada (www.priv.gc.ca) or the Information and Privacy Commissioner of Ontario (www.ipc.on.ca) with concerns about our privacy practices.